Privacy Policy

Welcome to

WaterWipes, the World’s purest baby wipe was launched in 2009 by Irish Breeze UC, a company with a history in making skincare and cotton products. WaterWipes have been carefully designed to be gentle on babies’ sensitive skin. They are the only wipes that contain 99.9% water and a drop of grapefruit seed extract – a natural skin conditioner. WaterWipes don’t irritate the skin and are safe for use on sensitive skin. WaterWipes

This Privacy Policy describes what information we collect from you and how we handle that information when you visit our Website, discuss our Product on social media, enter competitions sponsored by us, or any other service that WaterWipes offers (collectively, the “Services”). The entity that operates is Irish Breeze UC (“We” or “WaterWipes”). Irish Breeze UC respects your privacy and is responsible for your personal information as data controller.

What information does WaterWipes collect about you?

From you or with your permission. We collect certain information from you when you provide it to us.

  • Customer support. You may get in touch with us through use of the “contact us” pages to ask a question, request product details, or submit a complaint. You provide us with your contact information and a description of the issue so we can respond to you and deal with your enquiry or complaint.
  • Customer outreach. You may provide us your contact details so that we can provide you with information on our Product including through an informational newsletter, emails or other messages.
  • Promotions. You may have the opportunity to enter various promotional opportunities sponsored by us or our partners. You provide us with personal information such as your contact details so that we may administer such promotional activities, including delivering prizes and disclosing names and photos of winners.

From third parties. We collect certain information from you when you provide it to third party platforms, such as Facebook or Instagram.

  • User-generated content on social media platforms. You may communicate with us via social media, including Instagram and Facebook. Depending upon what you decide to share with us, such personal information may include a photo of you, your baby and your comments about WaterWipes.
  • Customer reviews. With your permission, you may provide your name (unless you decide to submit anonymously) and review of our Product through use of the review platform Feefo. Your name (unless you decide to submit anonymously) and review will then be displayed on our website. For more information on Feefo and how it works, please refer to their Privacy Policy ( and Terms of Use

Automatically collected information.

  • Log data. When you use our Services, we gather certain information automatically and store it in log files. This information includes IP addresses, Internet service provider, referring/exit pages, date/time stamp, clickstream data, log-in times, and duration of time spent on our Services.
  • ookie data. We also use “cookies” (small text files sent by your computer each time you visit our website, unique to your browser) or similar technologies to capture log data. When we use cookies or other similar technologies, we use session cookies (that last until you close your browser) or persistent cookies (that last until you or your browser delete them). For information concerning how we use cookies, please consult our Cookie Policy.

How does WaterWipes use this information?

WaterWipes relies on a number of separate and overlapping legal bases to process the information we have about you for the purposes described below.

Providing and maintaining Services.

We use your personal information to provide our Services to you, including the below. We have a legitimate interest in using your information in these ways.

We use your personal information to:

  • Help us to monitor and improve the services we offer.
  • Respond to customer requests, questions, comments and complaints.
  • Send you periodic information of our Products and Services and other relevant information if you have signed up to receive our newsletter.
  • Provide you with sample products if you have requested them.
  • From time to time we may run promotional events including but not limited to contests or competitions we run at trade shows, online via social media, or through our Website.
  • With your permission, to market other similar services and products that may be of interest to you.
  • To occasionally email you with information regarding any changes in the provision of our Services.

Improving and developing the Services.

We also have a legitimate interest to improve the Services. We both benefit when we use your information to:

  • conduct analytics on how users are using the Website and what they are doing to enhance the content or usability of our Website and other Services; and improve our Products by soliciting survey feedback from users, and testing and developing new features.

How does WaterWipes share this information?

  • Third Party Service Providers. We may share your information with our third party service providers so that we may administer our Services, for example to provide you with the newsletter.
  • Sponsor Partners. To provide you with details of products, services, contests, competitions or promotions being provided or run by WaterWipes or any of its associated companies in line with your request to receive this information.
  • Within the Irish Breeze UC group of WaterWipes subsidiary companies. We may share some or all of your information with subsidiary and affiliate Irish Breeze companies, in which case we will require them to honour this Privacy Policy.
  • Business reorganisation. WaterWipes may share some or all of your information in connection with or during a business reorganisation, including for example, a merger, or acquisition. If another company acquires Us, business, or assets, that company will possess the information collected by us and will assume the rights and obligations regarding your information as described in this Privacy Policy or as otherwise provided by law.
  • Legal and safety reasons. We may disclose information if we believe in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to legal requests; (c) to protect or defend the rights or property of WaterWipes or users of our Services; and/or (d) to investigate or assist in preventing any fraudulent practice or act, violation or potential violation of the law and this Privacy Policy.

What are your rights in relation to this information?

You benefit from a number of rights in relation to the information that we process. To exercise these rights, you may contact us at

You have the right to:

Access the information we hold about you. You can access you information by contacting us at

  • Have your information corrected or deleted You can also rectify, restrict, limit or delete some or all of your information by contacting us.
  • Object to us processing your information. If we process your information based on our legitimate interests explained above, you can object to this processing in certain circumstances. In such cases, we will stop processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons. If we use your data for direct marketing, you can always object using the unsubscribe link in such communications or changing your account settings.
  • Revoke consent. Where you have previously provided your consent, you have the right to withdraw your consent to the processing of your information at any time. For example, you can withdraw your consent to email marketing by or clicking the “unsubscribe” link in our messages to you.

    If you withdraw your consent to the use of your information for purposes set out in this Privacy Policy, you may not have access to all (or any) of our Services and we might not be able to provide you all (or any) of the Services referred to in this Privacy Policy. In certain cases, we may continue to process your information after you have withdrawn consent if we have a legal basis to do so or if your withdrawal of consent was limited to certain processing activities.

  • Complain. If you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority.

How long do we retain the information we collect about you?

We may retain your information for as long as is necessary in light of the purposes set out in this Privacy Policy, subject to any legal obligations to further retain such information. If you wish to delete your information, you may contact us at

Data transfers

Irish Breeze is a global service. By using Irish Breeze, you authorise us to transfer and store your information outside your home country for the purposes described in this Privacy Policy. The privacy protections and the rights of authorities to access your information in these countries may not be the same as in your home country.

We take additional measures when information is transferred to outside the EEA:

Model Clauses. The European Commission has adopted standard contractual clauses (also known as Model Clauses), which provide safeguards for personal information that is transferred outside of the EEA. We often use these Model Clauses when transferring personal information outside of the EEA. You can request a copy of our Model Clauses by emailing

Changes to this Privacy Policy

This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy here and update the revision date at the top of this document, so you will always know what information we collect online, how we use it, and what choices you have. If we make any material changes to our privacy practices we will contact you via contact information you have provided. In the event that we do not have your contact details, please consult this Privacy Policy regularly for any changes.

Contact us

If you have any questions, concerns or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please contact us at the following:

Irish Breeze UC, trading as WaterWipes (Company Registration Number 362065)
Donore Road Industrial Estate
Drogheda, Co Louth,