WaterWipes announced as sponsor for new series of channel 4’s One Born Every Minute



The partnership, conceived by Manning Gottlieb OMD, will see the brand featured throughout the new series, totalling 55 seconds of coverage per episode. Footage is to include material from the WaterWipes “With You From Here” campaign; a series of short clips celebrating the favourite memories that make up such an exciting time in a new parent’s life.


Grainne Gallagher, Marketing Manager at WaterWipes said:


“At WaterWipes it’s our prime goal to instil confidence in new parents, so partnering with One Born Every Minute is a fantastic opportunity for both reaching and educating our core market.


We’re incredibly excited for the sponsorship to proceed and look forward to connecting with a new generation of families.”


Now in its ninth series, One Born Every Minute will return for a third year to Liverpool Women’s Hospital. The award winning series will comprise of 10 episodes and run weekly from the 4th April 2017.